GUIDE TO SOCIAL RECRUITING DECODED

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In this guide let’s decode what social recruiting is and how you can benefit your end to end hiring process with it.

Social recruiting is the channel of recruitment which uses social media as a tool. Social media recruiting is a recruitment strategy that combines elements of employer branding and recruitment marketing to connect with and attract active and passive candidates on the digital platforms. To connect with the best people you have to go where they go, and these days that means social media.

With nearly 84% of the companies adhering to social recruiting in the Covid19 scenario it has now become imperative to adopt this strategy.

A GUIDE TO THE MOST EFFECTIVE SOCIAL MEDIA RECRUITING STRATEGY-

Social recruiting can be done in an active and passive manner, however it is very important to have a concrete plan and strategy in place to make it more effective.

DETERMINE SOLID FOUNDATIONAL GOALS –

It is easy to get confused with too many social media platforms to be used for connecting with candidates. Having set ambitions for successful recruitment will pave the path for success.

Social media recruitment involves several different actions-

  • Visit LinkedIn to learn more about a candidate’s professional experience.
  • Engage candidates on Twitter to learn more about their interests and what they value.
  • Monitor Facebook to get a glimpse into how candidates present themselves to strangers, friends and family.
  • Use Pinterest and Instagram to get a sense of where candidates spend their free time or what they might be passionate about.
  • Use of social recruiting software to fetch professional details of candidates on your dashboard.

TAKE ADVANTAGE OF THE RIGHT PLATFORMS-

Be flexible in the use of social platforms. It’s important to profile your ideal candidate and consider where they’re most likely to spend their time on social media. For instance, a graphic designer might spend more time on visual channels like Instagram or Pinterest, whereas a salesperson will probably be more active on platforms like LinkedIn.

EASILY APPROACHABLE APPLICATION-

It is very important to keep in mind that your application process should be as simple as possible, with as few steps from the social recruiting page to the end state as necessary. It has been found that companies which have slow, buggy application processes, or full pages that haven’t been made mobile-friendly find lower recruitment rates.

SINCERELY REFLECT YOUR BRAND-

A strong positive presence and highlighting the work culture of the company is the key to attracting desirable candidates. In order to develop a more active and positive social media presence, think about your brand manifesto and how you can highlight the most valuable parts of your company through social media. 

ENGAGE YOUR SOCIAL AUDIENCE CONSISTENTLY-

Your interaction with social media should be a two way street. Be prepared to both ask and answer questions. By being an active participant in Facebook or LinkedIn groups, you can get the word out that you’re hiring to a large group of individuals.

USE ADVANCED SEARCH FEATURES OF SOCIAL NETWORKS-

Many of the major social networks have advanced search features built right into them. By using these advanced search features, you can actively target the types of individuals you are looking for and engage with them on a one-to-one basis.

MEASURE YOUR RESULTS-

For any strategy to be effective it requires measurement of results. Measure the traffic to your page, the number of conversions and the number of likes, comments and shares.

THE ULTIMATE KEYS TO YOUR SOCIAL RECRUITING SUCCESS-

  • Maintain an approachable presence on social media.
  • Use resources such as a blog to better educate and prepare candidates.
  • Capitalize on mobile to meet talent wherever they are.
  • Create an open dialogue on your page.
  • Respond to every candidate quickly and thoroughly.
  • Use social media recruitment tools for a convenient and faster process.

Follow the steps in our guide and Request a demo of our recruitment tool to reach the candidates faster and find the path to recruiting success. 

Happy recruiting!!!